Strategy Update 2026

October 19, 2026

NORMA Group provided a Strategy Update on October 19, 2026, outlining the next phase of NewNORMA and the company’s strategic priorities for sustainable and profitable growth. The update covered the Group’s business focus, transformation priorities, operating model as well as its financial ambitions and capital allocation priorities.

Agenda

Session

Speaker

Presentation

Full Presentation Download PDF

Strategy Update
  • Birgit Seeger (CEO)

Download PDF

Sales Push & Growth
  • Dominik Goerts, (President SBU Industry Applications)
  • Jeff Lombardi (Vice President of Business Development)
  • Sergio Bonfá (Global Business Leader, Commercial Vehicles)
  • Dr. Gerrit von Breitenbach (Vice President Technology & Innovation)

Download PDF

Footprint
  • Birgit Seeger (CEO)
  • Bronislava Kohutova (SCM Director EMEA)
  • Selman Boran (Segment Leader FASTEN)

Download PDF

Transformation
  • Ulrik Thelin (Vice President Business Transformation)
  • Annette Brueseke (Executive Vice President HR)   

Download PDF

Financial Targets
  • Okan Celiker (Group CFO)

Download PDF

Capital Allocation
  • Birgit Seeger (CEO)  

Download PDF

Q&A  

 

Recording